UCF is Playing Copycat to Orlando City's Promotion

UCF is attempting to replicate what Orlando City started. This is an approach they should've taken a long while ago. Appeal to civic pride and not college football itself. 

UCF will never beat FSU, Florida, or even Miami in fan support or level of play on a year to year basis, so long as they don't compete in the ACC or SEC. What Orlando City did, which was both successful and brilliant, was they said - We don't care if you like soccer or not, but if you love Orlando, you should love, own, and represent us. Brilliant. 

Orlando City painted the city purple, literally, they embarked on a marketing campaign, commissioning eight murals by 7 different local artists all around Orlando. They sold shirts by the case load, went around town handing out scarves, and made sure at least 50% of the city, fan or not, had a magnet on their car. UCF wants in on it, and it only took them 50 years and a soccer influence to figure out, maybe if we appeal to civic pride, we could fill Spectrum for every single home game. 

Too little too late or perfect campaign for 2017? 

Listen to the Sports Rx today from 3-6pm. 

- @BrandonKravitz

 
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The Finish Line With Jerry O'Neill And The Shot Doctor

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