Today, Orlando City SC has unveiled #ALLforORL, a new, virtual campaign to help support small, local businesses who may be feeling the economic impact of COVID-19 and the ongoing postponement of match days at Exploria Stadium. The Club, which includes Orlando City of MLS and Orlando Pride of the NWSL, has seen its seasons put on hold for the safety of fans, players and staff.

“Whether you’re a local bar along Church St. or a City Pub in Altamonte Springs that hosts watch parties on away days, we know many small businesses rely on our game days for an uptick in guests, so we want to do everything we can to remotely recreate our match days,” Orlando City CEO Alex Leitão said. “The Greater Orlando area continually supports one another and comes together when tested, and Orlando City SC is proud to always play a big part in uniting Central Florida through our shared love of soccer. Even though we can’t be together right now, we know soccer will be back and we will all be able to cheer on our teams soon. It’s fitting that we announce this initiative on 407 Day — a day that celebrates our great city — for all of us to come together and show we ar#ALLforORL.”

Through a newly createdVirtual March to the Matchplatform, each registered business will be featured onan interactive mapthat provides fans the ability to follow their typical game day route, all while following social distancing guidelines and Stay at Home orders of respective counties. With theVirtual March to the Match, supporters can give back to their favored pre- and post-game stops via donation or by purchasing items directly from the establishment. While the campaign will remain open for participation at any time of day, fans are encouraged to embrace game days while following social distancing guidelines by rallying around small, local businesses on days that the Club’s teams were scheduled to be in action.

- -Give Back with the Virtual March to the Match- -

Small, local businesses - from bars and restaurants to shops and other similar establishments - who would like to join the #ALLforORLVirtual March to the Match can register at the link here.

- -Register Your Small Business- -

In addition to donating through the platform, fans can also join the #ALLforORL movement by supporting small, local businesses who are offering takeout and to-go options and share their virtual tailgate on social media with the #ALLforORL hashtag.

About The Herd with Colin Cowherd

FM 96.9 The Game · Orlando's Sports Leader