While the build up to the 2019 NBA Finals has revolved around the greatness of Kawhi Leonard, the injury to KD, and the presence of Drake. Chipotle has chosen to take some of that spotlight. Whether you care about this year's Finals or not, I imagine you like a good burrito from time-to-time. Well, if that's the case, you'll love the latest marketing ploy by the nation's top burrito company...

Via SI.com:

In a game full of free throws and free agents, the word "free" typically comes up quite a few times during basketball coverage. As the Toronto Raptors take on defending champs Golden State Warriors for a best of seven series starting this Thursday, Chipotle will be giving away free burritos to some lucky fans who are quick on their feet (à la Steph Curry). All you need to do to score? Head to Twitter as soon as you hear the on-air announcer say the word "free."

Chipotle will be "freeting" all series long by live tweeting out unique codes that can be redeemed for a free burrito, or any regularly-priced entrée,according to a press release.