The NBA viewership numbers continue to drop as each year passes. You can point to load management, three-pointers, NBA Cup, and so much more as to why the NBA is experience lack of fan engagement. All of these things certainly play a role in the issue. But how does LeBron James play into this? Why does Lebron play into this?
Brandon and I discussed just that on Wednesday on In The Zone. Check out the full segment at the podcast linked below.