It was Duke and North Carolina, both teams ranked inside the top 10, the college basketball's biggest stars all on the court at the same time, until they weren't.
Less than 40 seconds into the game, Duke phenom freshman Zion Williamson slipped on the court, busting up his Nike's, and ended up leaving the game and never returning. North Carolina ended up going into Cameron Indoor Stadium and upsetting the No. 1 team in the country by a final of 88-72 but that wasn't the story.
Shortly after Zion exited the game, Puma sent out a tweet taking a shot directly at Nike.
Puma has since taken tweet down but that seems, to me, like poor timing to try and promote your brand.