The way has been paved for years and it's finally getting easier for college athletes to get paid. Twitter and third party provider Opendorse have developed a program where college athletes can participate in sponsored content on behalf of major sponsors and advertisers.
According to sports illustrated here is how the program works.
"Nike may propose a $100,000 ad campaign about workout training tips from Division I basketball players. Using Opendorse Deals—the company’s compliant marketplace—college basketball players who choose to opt into the campaign would create short video clips about their training, post them on their timeline and then, depending on the clip’s viewership, would each receive a cut of the ad budget, sharing the money with other athletes, Opendorse and Twitter."
Twitter becomes the first social media platform to embrace the potential of playing college athletes for the name, image, and likeness. It will be interesting to see who will join the caravan next.